Monster Beverage Corporation (MNST) Stock Report - January 02, 2026

Company Overview

Monster Beverage Corporation, headquartered in Corona, California, stands as a titan within the non-alcoholic beverage industry. Founded in 1985 and originally named Hansen Natural Corporation, Monster specializes in the development, marketing, and distribution of a wide range of energy drink products and concentrates. The company's extensive portfolio includes notable brands such as Monster Energy, Reign Total Body Fuel, and a variety of iced teas and lemonades. Monster Beverage has built a firm market position by diversifying its offerings, which now even encompass craft beers and hard seltzers. Selling through multiple retail channels--including grocery stores, wholesalers, and e-commerce platforms--Monster Beverage has demonstrated a resilient business model in the consumer defensive sector, characterized by stable demand even amid economic fluctuations. With a total revenue of approximately $7.98 billion, the company reflects robust financial health, highlighting consumer trust and market performance.

52-Week Price Performance Analysis

52-Week Price Performance Chart

The 52-week price performance of Monster Beverage Corporation (MNST) reveals a strong bullish trend. Currently priced at $76.67, the stock boasts an impressive 46.34% increase from its lows, reflecting a consistent upward trajectory. Analysis of the price chart indicates the following:

• Resistance Levels: The stock price recently peaked at approximately $76.67, establishing this as a strong resistance level. This peak is only $1.64 shy of the 52-week high of $78.31, indicating investor interest and potential for further upward movement.
• Support Levels: A significant support level has formed around the $50 mark, as highlighted by the price chart. The combination of this stable support and the stock's current price suggests a solid foundation for ongoing growth.
• Moving Averages: The 50-day moving average, currently at $72.53, acts as dynamic support. The stock price has remained significantly above this average, reinforcing the bullish momentum. This relationship indicates that any short-term pullbacks might be limited, potentially bouncing back towards higher price levels.
• Momentum: Notable trends include higher highs and higher lows, indicative of sustained positive momentum. Notably, the stock has seen increased volatility, testing its resistance levels, which could lead to a potential breakout if supported by substantial trading volumes.

The strong technical indicators point toward continued bullish sentiment, though investors should remain cautious for any resistance testing at the key price levels.

Financial Performance and Metrics

Monster Beverage's financial performance underlines its operational efficiency and market competitiveness:

• Total Revenue: Approximately $7.98 billion, indicating a strong operational foundation.
• EBITDA: Roughly $2.49 billion, reflecting the company's profitability and operational success.
• Shares Outstanding: The total number of shares outstanding is 977,021,216, with 18,861,744 shares shorted, equating to approximately 0.0273% of the company's float. This indicates a low level of bearish sentiment, implying investor confidence in the company's future outlook.
• Target Price Metrics: Analysts have established a target high price of $87.00 with a low of $50.00. The mean target price stands at approximately $76.05, suggesting a well-supported valuation within the investment community. Additionally, a median target price of $80.00 reflects an optimistic central tendency among analyst forecasts.

Overall, these financial metrics highlight both opportunities for growth and the inherent risks associated with elevated valuations in a competitive market.

Recent News and Developments

Recent events surrounding Monster Beverage have bolstered its market position:

1. Record Financial Results: In the third quarter of 2025, Monster reported net sales of $2.2 billion--a remarkable 16.8% rise from the previous year. Net income surged by 41.4% to $524.5 million, reflecting impressive operational efficiency and market demand.

2. Analyst Upgrades: Market analysts have responded favorably to these developments. Notably, Argus Research raised its price target for MNST to $90, citing the company's robust financial expansion history and competitive industry position. Other firms such as Stifel and Wells Fargo have similarly increased their price targets, signaling strong optimism regarding Monster's growth prospects in the energy drink market.

3. Stock Outperformance: Monster Beverage's stock has notably outperformed the S&P 500, showcasing a year-to-date increase of 19.9%, in contrast to the index's more modest climb. This performance speaks to investor confidence and the effectiveness of the company's strategic initiatives.

4. Share Repurchase Program: A $500 million stock buyback program further strengthens investor confidence, signaling management's belief in the intrinsic value of the shares and commitment to shareholder returns.

Market Sentiment and Analyst Recommendations

The market sentiment surrounding Monster Beverage remains largely positive:

• Analyst Recommendations: The consensus among analysts leans towards a "buy" signal, with a mean recommendation score of 2.16. With 22 analysts contributing to this consensus, the overall outlook suggests a favorable investment stance.
• Potential for Growth: With the current price at $76.67 and an optimistic target high of $87, there exists potential for significant upside in the stock's value. Furthermore, with a median target price around $80.00, the stock appears to have a comfortable buffer for growth.
• Market Trends: Given the elevated trading volume and positive technical indicators, investors are advised to keep a close watch on price movements, especially as resistance levels are tested in the near term. A breakout, supported by sustained volume, could create further opportunities for capital appreciation.

Conclusion

Monster Beverage Corporation presents a compelling investment opportunity with a solid operational foundation, strong revenue growth, and bullish technical indicators. While the stock is nearing its resistance levels, the overall market sentiment and analyst recommendations favor continued upward momentum. Retail investors should monitor developments closely and consider both the potential rewards and risks inherent in the current market environment.