ALTSTATION.IO

TKO Group Holdings, Inc. (TKO) Stock Analysis

By Nova Skye | AltStation.io | Updated February 07, 2026

Price

$210.00

Change

+0.88%

Market Cap

$17.25B

Avg Volume

1.1M

Company Overview

TKO Group Holdings, Inc. is a sports and entertainment company based in New York. They own and manage intellectual property related to sports and entertainment, producing and licensing live events and various content across digital and linear channels. Their offerings include the UFC FIGHT PASS streaming service, which provides access to live events and original programming, along with a range of merchandise from video games to apparel and memorabilia.

TKO occupies a competitive position as a significant player in the sports entertainment market, backed by its parent company, Endeavor Group Holdings. The UFC, as part of TKO, is a market leader in mixed martial arts, attracting a devoted fan base and generating substantial revenue through pay-per-view events and merchandise sales. However, competition is fierce with other leagues and entertainment companies vying for fan engagement and sponsorship dollars, posing a constant threat to its market position.

Currently, TKO is in a growth phase, bolstered by the popularity of mixed martial arts and strategic investments in content production and distribution. The company was recently incorporated in 2023, indicating a fresh start and alignment under the Endeavor umbrella. As they enhance their content offerings and expand their streaming service, TKO is well-positioned to capitalize on the increasing demand for live sports and entertainment.

Key Financials

Market Cap

$17.25B

Revenue

$2.55B

EBITDA

$1.05B

Gross Margin

93.1%

Profit Margin

9.0%

Revenue Growth

-27.3%

Total Cash

$861.41M

Total Debt

$4.04B

Free Cash Flow

$542.33M

52-Week Price Performance Analysis

Price Statistics

P/E Ratio

80.15

Forward P/E

54.79

Beta

0.23

52-Week High

$218.11

52-Week Low

$133.07

EPS

$2.62

50-Day Avg

$203.86

200-Day Avg

$184.57

Price/Book

4.34

Technical Analysis

Over the past 52 weeks, TKO Group Holdings, Inc. (TKO) has exhibited a strong upward trend, marked by a price increase from around $160 in February to the current price of $210. This represents a 24% change, indicating robust positive momentum throughout the year. Key support levels are evident around the $180 mark, as the stock held above this level during multiple pullbacks, while resistance is indicated near $212, where the stock encountered selling pressure in January and February. Notable price patterns include a series of higher lows and higher highs, suggesting bullish sentiment persists. Recent momentum appears to be consolidating, with the stock trading near its all-time high of $211.9. Currently, TKO is trading near the upper end of its 52-week range, implying strong investor interest and potential for further gains if it can break above the resistance level.

Recent News and Developments

Here’s a summary of the latest news and developments for TKO Group Holdings, Inc

(TKO) stock in the past week (January 31, 2026 – February 7, 2026):

Market Update

### **TKO Group Maintains “Moderate Buy” Consensus from Analysts**
As of February 6, 2026, TKO Group Holdings, Inc. continues to hold a “Moderate Buy” consensus rating from a group of 20 analysts. Fourteen analysts have issued a buy recommendation, while six suggest holding the stock, with an average 1-year price target set at $227.73. This consistent sentiment indicates a generally positive outlo

Market Update

### **Zuffa Boxing Launches with Paramount+ Partnership**
TKO Group’s joint venture, Zuffa Boxing, officially launched in January 2026, marking a significant product development for the company. Paramount+ has secured exclusive media rights for Zuffa Boxing events in the US, Canada, and Latin America, with plans to distribute 12 action-packed cards annually. This strategic partnership aims to expa

Market Sentiment and Analyst Recommendations

Bull Case

TKO is riding genuine momentum with a 24% gain over 52 weeks and 19 analysts calling strong buy. The Zuffa Boxing launch with Paramount+ is a real product expansion that diversifies revenue beyond UFC, and 12 annual cards is meaningful scale. Management confidence matters — the stock is trading at $210, near all-time highs, and 14 of 20 analysts see $227.73 as fair value, implying 8% upside from here. The balance sheet supports growth with $861M in cash against $4.04B debt, giving runway for M&A or investment in the boxing venture. Trading at 80x P/E is expensive, but growth stories in sports media command premiums, and if Zuffa becomes a real profit driver, that multiple compresses fast.

Bear Case

Revenue declined 27.3% year-over-year, which is a red flag no amount of analyst optimism erases. Q4 EPS is projected down 65.71%, and the company is guiding to $1.02B in quarterly revenue, suggesting the full-year miss was severe. An 80x P/E on a declining revenue base is indefensible — you’re paying premium valuations for a company shrinking. The CFO just dumped $124K in stock on February 2nd, a signal that insiders see risk at these prices. Debt stands at $4.04B against just $861M in cash, leaving limited cushion if Zuffa Boxing underperforms or UFC ratings soften.

What to Watch

February 25th earnings will be the test — watch for management commentary on revenue trajectory and Zuffa Boxing subscriber adoption on Paramount+. If Q1 2026 guidance shows stabilization instead of continued decline, the narrative flips. Monitor UFC pay-per-view buys and event viewership over the next quarter; any softness there threatens the core business. Track whether Zuffa Boxing actually executes the 12 annual cards and generates meaningful Paramount+ engagement metrics. If the stock breaks above $218 resistance with volume, momentum extends; a close below $180 support signals conviction is breaking. Finally, watch for further insider selling — the CFO’s move matters less in isolation, but a pattern of executives exiting would confirm the valuation is stretched.

Analyst Consensus

STRONG BUY

Based on 19 analyst opinions

Low Target

$171.00

Mean Target

$227.58

High Target

$251.00

Earnings and Financial Data

Sector

Communication Services

Industry

Entertainment

Employees

N/A

Earnings & Dividends

Next Earnings

Feb 25, 2026

EPS (Trailing)

$2.62

Dividend Yield

150.0%

Payout Ratio

58.0%

Frequently Asked Questions

Is TKO a good stock to buy?

TKO Group Holdings has a strong buy recommendation from analysts with a target price of $227.58, indicating potential upside from its current price of $210.00. Given its solid market cap of $17.25 billion and growth prospects in the entertainment sector, it’s worth considering for aggressive investors.

What is TKO’s price target?

Analysts have set a target price of $227.58 for TKO. This suggests a roughly 8.3% upside from its current trading price of $210.00, which makes it an attractive buy in a bullish market.

Does TKO pay a dividend?

Yes, TKO offers a remarkable dividend yield of 150.0%. However, investors should assess the sustainability of such a high yield given the P/E ratio of 80.15 and market conditions.

What is TKO’s P/E ratio?

TKO has a trailing P/E ratio of 80.15 and a forward P/E of 54.79. These figures indicate that the stock might be overvalued compared to peer companies, so caution is advised for value-focused investors.

What has been TKO’s stock price range over the last year?

Over the past year, TKO’s stock price has fluctuated between $133.07 and $218.11. This wide range suggests volatility, which could be a risk factor for short-term traders.

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Disclaimer: This report is for informational purposes only and does not constitute financial advice. The analysis and opinions expressed are those of AltStation.io and should not be relied upon as the sole basis for investment decisions. Always conduct your own research and consult with a qualified financial advisor before making investment decisions. Past performance does not guarantee future results. Updated February 07, 2026.