CPB – The Campbell’s Company

Investment Analysis of The Campbell’s Company (CPB) – December 2025

Publication Date: December 01, 2025

Company Overview

The Campbell’s Company, headquartered in Camden, New Jersey, stands as a prominent player in the packaged foods industry, a crucial sector within the consumer defensive category. Founded in 1869, the company has evolved its business model to manufacture and market a wide variety of food and beverage products both domestically in the United States and internationally.

The company’s operations are divided into two main segments: Meals & Beverages and Snacks. The Meals & Beverages segment includes a comprehensive assortment of products such as soups, broths, pasta sauces, and ready-to-serve meals, primarily catering to both retail and foodservice sectors in the U.S. and Canada. Meanwhile, the Snacks segment showcases popular offerings like cookies, crackers, and chips available through various retail channels including mass discounters, e-commerce platforms, and convenience stores.

Given the challenges inherent in the packaged foods industry, The Campbell’s Company’s established brand portfolio positions it as a reliable entity, particularly in uncertain economic climates. This analysis reports a current consensus rating of “hold,” notwithstanding its robust revenue figure of approximately $10.25 billion, which reflects the company’s strong financial foundation amid competitive pressures.

52-Week Price Performance Analysis

The stock performance of The Campbell’s Company (CPB) over the past year has exhibited a predominantly bearish trend. From December 2024 to November 2025, CPB’s stock price witnessed a considerable decline from approximately $44.00 to the current trading price of $30.48, translating into a significant drop of around 31.11%.

Technical Analysis

Key insights from the 52-week stock price chart suggest the following:

• Resistance Levels: The stock has encountered resistance around the $35.00 mark, which has consistently stifled upward price movements over the past year. This resistance level signals a critical hurdle for potential recovery.

• Support Levels: The $30.00 price threshold has emerged as a critical support level, suggesting a possible plateau where the stock has recently stabilized. Investors should closely monitor this level for potential rebounds or further declines.

• Moving Averages: The stock is currently trading below its 50-day moving average of $31.12, indicating some short-term weakness. The technical indicators suggest that unless a substantial shift occurs, the bearish momentum may persist.

• Momentum and Patterns: The price action is characterized by a series of lower highs and lower lows, reflective of the ongoing downtrend. While there have been minor fluctuations around the $30.00 support level, no significant bullish reversal patterns (like double bottoms or inverse head and shoulders) have emerged, suggesting continued caution for potential investors.

Financial Performance and Metrics

The Campbell’s Company has demonstrated substantial financial strength, highlighted by key figures such as:

• Total Revenue: Approximately $10.25 billion, underscoring the company’s robust market presence and operational efficiency.
• EBITDA: Reported at $1.89 billion, indicating solid operational performance and profitability metrics. This figure reflects the company’s ability to maintain operational resilience despite fluctuating market conditions.

Valuation Metrics

The company’s stock is presently trading at $30.48 against a target high price of $60.00. This target represents a significant potential upside, particularly when taking into account a conservative mean target price of around $34.37. Valuation assessments further reveal a target low price of $29.00, presenting a considerable range of potential valuations.

Financial Health Indicators

• Shares Outstanding: The company has 297,703,053 shares outstanding, with approximately 30,813,950 shares (or about 0.2% of the float) designated as short. The low short percentage suggests an overall positive investor sentiment, with minimal positioning against the stock.

Recent News and Developments

The past year has presented several challenges for The Campbell’s Company, impacting investor sentiment and stock performance.

1. Stock Performance: The stock has seen a 35% decline over the last year, reaching its 52-week low of $31.57 on June 25, 2025. Negative organic growth in the Snacks segment and increased costs affecting profit margins have been significant factors in this downturn.

2. Earnings Reports: In its second-quarter earnings report on March 5, 2025, the company recorded adjusted earnings of $0.74 per share, marginally beating forecasts, but revenues fell short at $2.68 billion. Consequently, Campbell’s has revised its fiscal 2025 adjusted earnings guidance down to $2.95-$3.05 per share, a decrease from the prior guidance of $3.12-$3.22.

3. Analyst Ratings: Sentiment among analysts has been mixed. Argus downgraded the stock from “Buy” to “Hold” in June 2025, citing sustained volume challenges despite price increases. Conversely, Stifel kept a “Hold” rating but adjusted the price target downward to $38 from $40, reflecting concerns over recovery in the Snacks division.

4. Company Rebranding: In a strategic move to better align with its diverse product offerings, The Campbell’s Company has undergone rebranding, which was recently approved by shareholders. However, internal controversies, including the dismissal of a vice president over negative remarks about the company, pose challenges to the company’s public image.

Market Sentiment and Analyst Recommendations

As of now, market sentiment towards The Campbell’s Company remains cautious, reflected in the consensus recommendation leaning towards a “hold” position.

Analyst Consensus

• Mean Target Price: Approximately $34.37, indicating a conservative yet favorable outlook for price appreciation in the near to medium term.
• Recommendation Mean: The general consensus among 19 analysts shows a recommendation mean of 3.05, aligning with the hold stance.

Price Targets

• High Target Price: $60.00
• Median Price: $33.00
• Low Target Price: $29.00

Current Trading Dynamics

Investors are advised to monitor developments closely while maintaining positions, given the uncertainties in the market. The combination of solid financial performance and cautious analyst recommendations hint at a stabilizing outlook, while bearish technical indicators necessitate vigilance in trading activities.

Conclusion

The Campbell’s Company embodies the complexities of navigating the packaged foods industry’s landscape. Given its foundational financial strength and established market position, potential investors may find this stock appealing despite current bearish trends. A strategic approach, coupled with ongoing analysis of market conditions and internal developments, is advisable for retail investors considering involvement with CPB. As we approach 2026, the potential for recovery alongside the inherent risks will remain pivotal in shaping investor decisions for The Campbell’s Company.

Metric	Value
Market Cap	$9.1b
Total Debt	$7.2b
Total Cash	$132.0m
Shares Outstanding	297.7m
Float Shares	191.9m