Intuit Inc. (INTU) Stock Analysis - December 2025

Company Overview

Intuit Inc. (NASDAQ: INTU), headquartered in Mountain View, California, is a prominent player in the technology sector, particularly within the software application industry. Established in 1983, Intuit offers an extensive portfolio of financial management, payment processing, compliance, and marketing solutions aimed at both small to mid-sized businesses and individual consumers. The company's primary products include QuickBooks, TurboTax, and Credit Karma, which cater to a diverse clientele, driving its competitive edge in the market.

The company operates through four main segments: Global Business Solutions, Consumer, Credit Karma, and ProTax, enabling it to maintain a robust position in the technology sector. With a dedication to innovation and user-centric products, Intuit continually positions itself for growth, making it a compelling choice for investors seeking stability and potential appreciation in their portfolios.

52-Week Price Performance Analysis

52-Week Price Performance Chart

One of the vital components of stock evaluation is analyzing price performance over the past year. Intuit Inc.'s stock has navigated a volatile trading landscape, reaching a 52-week high of $719.67 and a low of $532.65.

From the chart insights, the overall stock trend resembles a sideways movement characterized by intermittent volatility. Throughout December to March, the stock initially experienced a downtrend, bottoming in March. However, a significant bullish breakout occurred in May, leading to a peak in August, which serves as a strong resistance level at approximately $850. Notably, as of now, the stock is trading near $660, just above its fifty-day moving average of $657.44. This price point suggests a possible consolidation phase, an indecisive market where investors look for signals on the next directional move.

Key Support and Resistance Levels

• Support Level: Approximately $550 (March lows)
• Resistance Level: Approximately $850 (August highs)

The support level at $550 confirms a baseline where buyers likely enter, while the resistance at $850 indicates a ceiling for sellers. Watching these levels closely will provide insights into potential breakout or retracement scenarios.

Momentum Indicators

Current momentum remains positive relative to the moving average, indicating a short-term uptrend. Traders should consider tracking price action closely around the $660 mark, watching for breakout potential, which may confirm further bullish sentiment in the market.

Financial Performance and Metrics

Intuit Inc. is demonstrating strong financial health, underpinning its attractiveness as an investment. The company reported total revenue of approximately $19.43 billion, reflecting robust sales capabilities and a year-over-year growth spurred by product innovations, notably in AI-driven solutions.

Key Financial Figures

• Revenue: $19.43 billion
• EBITDA: $5.85 billion
• Current Share Price: $668.70

These metrics illuminate Intuit's operational effectiveness. The EBITDA figure reflects a healthy profit margin and, when considered alongside the total revenue, highlights Intuit's capacity for efficient cost management.

Analysts have set a range of price targets for the stock, with the high end reaching $971.00 and a low of $600.00. The average target is around $803.89, illustrating strong upside potential relative to its current trading price.

Recent News and Developments

Intuit has been actively updating its stakeholders with noteworthy developments that may impact future stock performance. Recently, the company reported a 15% year-over-year revenue growth in Q3 of fiscal 2025, predominantly driven by innovations and product expansions within its consumer and global business solutions segments. Credit Karma stood out with a staggering 31% increase in revenue.

However, a decline of over 6% in stock price followed the earnings announcement, primarily due to fiscal 2026 guidance forecasting a more modest revenue growth of 12-13%, marking a slowdown compared to the anticipated growth rate. Additionally, recent insider selling has stirred some concerns regarding organizational confidence.

In a strategic move, Intuit announced a multi-year partnership with OpenAI, valued above $100 million, to seamlessly integrate AI functionality into products like TurboTax and QuickBooks, capitalizing on the growing demand for automation in financial management.

Market Sentiment and Analyst Recommendations

The prevailing market sentiment towards Intuit remains optimistic, with numerous analysts maintaining a "strong buy" rating. Out of 30 analysts, the average recommendation score stands at 1.67, nearing the more bullish end of the scale. The anticipated target price of $803.89 indicates significant upside potential of around 21% over the current price of $668.70.

Recommendations Summary:

• Average Recommendation: Strong Buy (Rating: 1.67)
• Maximum Price Target: $971.00
• Minimum Price Target: $600.00
• Average Price Target: $803.89

Investors should consider the upward trajectory forecasted by analysts against the backdrop of potential risks such as slower growth rates and insider selling, balancing both the positive sentiment and market dynamics.

Conclusion

Intuit Inc. presents a compelling investment opportunity within the technology sector, marked by strong financial performance, positive analyst sentiment, and innovative strategies to leverage market opportunities. However, investors should remain cautious of market volatility and keep a keen eye on key support and resistance levels.

With its price hovering around $668.70 and substantial long-term growth potential, Intuit is poised for potential upward movement in the coming months. As with any investment, thorough research and risk assessment are recommended to navigate the evolving financial landscapes effectively.