Amazon.com, Inc. (AMZN) Monthly Stock Report - October 9, 2025

Company Overview

Amazon.com, Inc., headquartered in Seattle, United States, is a leading player in the Internet Retail industry, operating within the Consumer Cyclical sector. The company was founded in 1994 and has revolutionized the way consumers shop, engaging in the retail sale of consumer products through both online and physical stores across North America and internationally. Amazon operates through three primary segments: North America, International, and Amazon Web Services (AWS). It offers a comprehensive range of electronic devices, including Kindle, Fire tablets, and Echo products. Additionally, Amazon provides various services such as advertising, subscription programs like Amazon Prime, and tools for authors and content creators to publish their work. As of now, with approximately 10.66 billion shares outstanding, the company has a significant market capitalization and remains an integral part of the retail landscape.

52-Week Price Performance Analysis

52-Week Price Performance Chart

Over the past 52 weeks, Amazon's stock has exhibited a predominantly bullish trend, particularly evident in the latter half of this period. The stock's price action has seen significant volatility, including a notable dip that occurred in March and April 2025, where prices fell to a low of approximately $161.38. However, investors have witnessed a compelling recovery, as the stock has moved upward, recently closing at $226.74, which reflects an impressive 40% rebound from its year-low.

• Key Price Levels:
• Support Level: The $180 mark served as a vital support during the downturn, providing a floor for prices before the rebound.
• Resistance Level: The $240 level has been a notable resistance point, particularly at peaks around December and February.
• Current Position: The stock has broken above its fifty-day moving average, which stands at approximately $226.05. This suggests the current market sentiment may be shifting toward a more bullish outlook, especially as the price remains consolidated around the $225 level.

In observing the price trend, the green trendline illustrates a steady incline, indicating a bullish sentiment characterized by buyer strength in the latter half of the year. The stock recently moved above the moving average, indicating strong upward momentum that could drive the asset toward its next price targets. Notably, the current price sits below its fifty-two week high of $242.52, suggesting that there may be potential resistance at that level but ample upside remains.

Financial Performance and Metrics

Amazon's financial performance remains robust, enhancing the narrative of a solid investment:

• Total Revenue: Approximately $670.04 billion, showcasing substantial demand and operational capacity.
• EBITDA: Around $133.83 billion, indicating healthy operational efficiency.
• Valuation Metrics: The stock currently trades at $226.74, significantly below the projected target high price of $306, suggesting high growth potential.
• Short Interest: Currently at approximately 0.73% of total float, indicating a largely positive investor sentiment with only a small fraction of available shares being bet against.

Amazon's strong revenue growth--illustrated by a year-over-year revenue increase of 13.3% in the latest quarter--positions it favorably compared to its competitors and reflects its significant market presence.

Recent News and Developments

Recent developments have shaped Amazon's operational landscape, most notably:

• Settlement with the FTC: Amazon recently reached a $2.5 billion settlement with the Federal Trade Commission concerning allegations of deceptive practices related to its Prime subscription. This resolution alleviates the company from the burden of prolonged litigation, allowing it to refocus resources.
• Market Trends: Overall, the trends within the Internet Retail industry remain optimistic, bolstered by increased consumer spending and growing e-commerce activities as reflected in recent revenue reports.

These events contribute to Amazon's narrative as a resilient player, positioning it well to capitalize on market opportunities while mitigating regulatory risks.

Market Sentiment and Analyst Recommendations

The overall market sentiment for Amazon.com, Inc. remains positive, supported by robust financials and strategic operational decisions. Analyst consensus is firmly in favor of a "Buy" rating, with the average price target set at $262.87. The analysis includes contributions from 62 analysts, leading to a strong recommendation mean score of 1.29.

• Price Targets:
• Target High Price: $306.00
• Target Mean Price: Approximately $266.56
• Target Low Price: $230.00

The current price of $226.74 suggests significant upside potential, particularly as buyers demonstrate confidence amid a 20.66% recent increase from low trading levels.

Opportunities and Risks

Investors considering Amazon as an investment opportunity should note the following:

• Opportunities: Strong revenue growth, a solid product range, upcoming innovations in AWS, and resilience stemming from the brand's e-commerce dominance. The positive analyst outlook and low short interest also indicate strong investor sentiment.

• Risks: Potential regulatory scrutiny, competitive pressures within the retail sector, and market volatility could pose challenges. Investors should closely monitor resistance points around $240 and be aware that market conditions can shift rapidly.

In summary, Amazon.com, Inc. exemplifies a robust investment opportunity within the consumer cyclical sector, characterized by significant revenue generation and a solid growth narrative. Retail investors and stakeholders should keep a keen eye on market developments and analyst ratings as they evaluate positions within this dynamic landscape.