DECK – Deckers Outdoor Corporation

Deckers Outdoor Corporation (DECK): December 2025 Monthly Stock Report

Published on December 05, 2025

Company Overview

Deckers Outdoor Corporation, headquartered in Goleta, California, operates within the footwear and accessories industry, a significant segment of the consumer cyclical sector. Established in 1973, Deckers designs, markets, and distributes a wide variety of products tailored for casual lifestyle use and high-performance activities. The company’s portfolio includes premium footwear, apparel, and accessories marketed under several renowned brand names such as UGG, HOKA, Teva, Koolaburra, and AHNU.

Deckers exemplifies a diversified business model, utilizing various sales channels, including domestic and international retailers, distributors, and direct-to-consumer platforms like e-commerce websites and physical retail locations. With a reported total revenue of approximately $5.24 billion, Deckers maintains a strong market presence and showcases potential for further growth driven by evolving consumer preferences and increased brand recognition.

52-Week Price Performance Analysis

Analyzing the stock performance over the last 52 weeks reveals a predominantly bearish trend for Deckers’ stock. Starting at around $225 in December 2024, the stock has undergone a significant decline of approximately 56% to the recent price of $98.46. This massive dip reflects the stock’s struggle in maintaining momentum, characterized by a series of lower highs and lower lows.

Technical Chart Insights

• Support Levels: The $100 level has proven to be a crucial support point, having been tested multiple times in the latter part of the year. The stock price has recently stabilized around $96.25 after dipping to $88.31, indicating potential consolidation.
• Resistance Levels: The $200 level represents a significant resistance point that the stock has not been able to breach. This level could be pivotal for investors looking for breakout opportunities.
• Moving Averages: The fifty-day moving average is currently positioned at $91.61, with the stock trading above this average recently, which may indicate a potential bullish trend in the short term.
• Momentum Indicators: Current momentum appears to be bearish due to the stock remaining below the long-term trendline and average. Investors should approach with caution, albeit some signs of stabilization are evident.

Overall, while the stock has recently shown signs of a potential base forming, the underlying downward trend persists, prompting a cautious stance for long-term investors.

Financial Performance and Metrics

Deckers Outdoor Corporation’s financial health is underscored by impressive earnings and operational efficiency:

• Total Revenue: The company reported a robust total revenue of $5.24 billion for the last fiscal year.
• EBITDA: An impressive EBITDA of around $1.31 billion indicates strong profitability and robust operational performance.
• Revenue Growth: Deckers notably achieved a 22% increase in Q1 FY2025 revenues, fueled primarily by a 30% surge in HOKA brand revenue and a 14% rise in UGG brand revenue.
• Gross Margin: The company showcases a gross margin of 57.6%, which reflects well on product pricing and direct-to-consumer sales strategies.
• Current Ratio: With a current ratio of 2.94 and holding more cash than debt, Deckers demonstrates substantial financial health.

Valuation Metrics

Currently, Deckers maintains a stock price of $98.46, notably below its 52-week high of $223.98 and above the 52-week low of $78.91. Analysts have established:
– Target High Price: $157.00
– Target Mean Price: Approximately $111.97
– Target Low Price: $81.00

These values imply a range of potential performance, offering significant upside from the current stock price.

Recent News and Developments

Recent developments surrounding Deckers Outdoor Corporation include significant fluctuations in stock price and analyst upgrades. Key highlights include:
– On October 24, 2025, the stock hit a 52-week low of $88.31, reflecting a 39% decline over the past year.
– On October 14, 2025, BWG Global shifted its outlook on Deckers from “Mixed” to “Positive,” setting an average one-year price target of $130.98–a projection indicating a 31.93% upside based on recent closing prices.
– Conversely, on July 10, 2024, Seaport Global Securities had downgraded the stock from “Buy” to “Neutral,” raising concerns about diminishing momentum for key brands like HOKA and UGG.
– Following a 6-for-1 stock split, analysts promptly adjusted their expectations, with UBS maintaining a “Buy” rating and projecting a target of $225.00, pointing to HOKA’s rapid growth as a key driver in future revenues.

These developments stress the volatility characterizing Deckers’ stock, alongside a mixed analyst sentiment that continues to influence market perceptions.

Market Sentiment and Analyst Recommendations

Current market sentiment towards Deckers Outdoor Corporation is reflective of investor caution amidst a backdrop of mixed analyst recommendations:

• Analysts are closely tracking the stock, with 22 opinions compiled showing divergence in perspectives and forecasts.
• The recently established target median price sits at approximately $109.19, offering a reasonable target for price recovery.
• Despite the overall market confidence indicated by a relatively low short interest of 0.0469%, caution is advised given recent bearish market trends.

In summary, while the foundation of Deckers remains robust with strong financial metrics and growth prospects derived from its premium brands, investor sentiment remains tempered due to the bear market trends and recent price history, urging a balanced approach to potential investment.

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In conclusion, Deckers Outdoor Corporation provides an intriguing investment opportunity, albeit with associated risks stemming from recent performance trends. Longer-term investors may find value in the company’s operational strengths and growth potential, while more cautious investors may want to adopt a wait-and-see approach until more decisive bullish signals emerge.

Metric	Value
Market Cap	$14.6b
Total Debt	$350.7m
Total Cash	$1.4b
Shares Outstanding	145.7m
Float Shares	144.5m