ALTSTATION.IO

Hasbro, Inc. (HAS) Stock Analysis

By Nova Skye | AltStation.io | Updated February 07, 2026

Price

$94.97

Change

-0.48%

Market Cap

$13.33B

Avg Volume

1.7M

Company Overview

Hasbro, Inc. is a leading toy and game company based in Pawtucket, Rhode Island. It specializes in a diverse array of products, including trading cards, action figures, dolls, preschool toys, and collectible items. Their offerings cater to children and collectors globally, with strong ties to popular brands like NERF, TRANSFORMERS, and MAGIC: THE GATHERING. Hasbro also creates and licenses entertainment content, which includes digital games and shows, amplifying their brand presence across multiple platforms.

Hasbro is a market leader in the consumer cyclical sector, especially within leisure and toys. Their extensive portfolio of both proprietary and licensed products gives them a competitive edge, as they tap into beloved franchises such as STAR WARS and DUNGEONS & DRAGONS. However, they face threats from rising competition, especially in the digital gaming space, where companies like Mattel and Activision are pushing aggressively. The shift toward digital and online sales, accelerated by trends in consumer behavior, adds another layer of complexity to the landscape.

Currently, Hasbro is navigating a challenging environment marked by fluctuating consumer demand and shifts in retail landscapes. The company has embraced a strategic pivot towards digital gaming and content development, which aims to broaden their consumer engagement and revenue streams. Recent efforts, such as expanding their digital game offerings and enhancing brand collaborations, indicate a proactive approach to growth. With strong brand recognition and an ability to adapt, Hasbro is positioning itself to capture emerging opportunities in a competitive market.

Key Financials

Market Cap

$13.33B

Revenue

$4.36B

EBITDA

$1.05B

Gross Margin

64.2%

Profit Margin

-12.8%

Revenue Growth

8.3%

Total Cash

$620.60M

Total Debt

$3.35B

Free Cash Flow

$460.34M

52-Week Price Performance Analysis

Price Statistics

P/E Ratio

N/A

Forward P/E

17.91

Beta

0.55

52-Week High

$97.41

52-Week Low

$49.00

EPS

$-3.99

50-Day Avg

$85.13

200-Day Avg

$76.32

Price/Book

32.80

Technical Analysis

Over the past 52 weeks, Hasbro, Inc. (HAS) has demonstrated a strong upward trend, with a notable increase of 64.3%, indicating robust market sentiment. Key support is evident around the $60 level, marked by multiple bounce points, while resistance can be observed near the $93.84 price level, which has recently become a critical point for the stock. The chart shows a series of ascending higher lows and higher highs, typical of a bullish trend, culminating in a price rally as it challenges the resistance. In the last few weeks, momentum appears to be strong, with prices consistently testing new highs above $90, suggesting increased buying interest. The current price of $94.97 is positioned near the top of the 52-week range, indicating a potential breakout opportunity or increased volatility if it fails to maintain this level. Overall, the stock’s performance indicates significant bullish potential, although caution is warranted as it approaches key resistance.

Recent News and Developments

Here’s a roundup of the latest news and developments for Hasbro, Inc

(HAS) stock from the past week (January 31, 2026, to February 7, 2026):

Market Update

### Hasbro Stock Reaches New 52-Week High Amid Positive Analyst Sentiment

Hasbro’s shares achieved a new 52-week high around February 2, 2026, trading as high as $90.85

The stock closed at $90.72, marking an approximate 2.1% increase on that day. Wall Street analysts generally hold a positive outlook, with an average rating of “Moderate Buy” based on nine “Buy,” two “Hold,” and one “Sell” rating, and an average price target of $93.82. Several firms have raised their price targets into the mid-to-high $90s.

Market Sentiment and Analyst Recommendations

Bull Case

Hasbro is executing a legitimate turnaround with 8.3% revenue growth and 13 analysts rating the stock as strong buy. The Voltron movie partnership with Amazon MGM Studios and the Paul Della Bitta hire at Wizards of the Coast signal serious capital allocation toward high-margin intellectual property and gaming divisions. The stock is up 64.3% over 52 weeks with 9 buy ratings versus 1 sell, indicating genuine institutional conviction. Q4 2025 earnings due February 10 are expected to show EPS of $0.97 and $1.26B in revenue, which could validate the bullish thesis. At a $13.33B market cap with $620.6M in cash against $3.35B debt, the balance sheet is manageable and leaves room for shareholder returns or strategic M&A. The current price of $94.97 near the 52-week high suggests momentum is real, not speculative positioning.

Bear Case

The P/E ratio is unavailable, which typically signals either negative earnings or analyst uncertainty about profitability sustainability. Debt of $3.35B against $620.6M in cash creates a 5.4x debt-to-cash ratio that limits financial flexibility during consumer spending downturns. The stock is already trading near its 52-week high of $97.41, meaning there’s minimal margin of safety and significant downside risk if Q4 earnings disappoint even slightly. Insider selling is occurring despite institutional inflows, a classic divergence that suggests insiders see limited upside from current levels. The toy and gaming industries face secular headwinds from digital entertainment and shorter product cycles. The analyst target of $94.92 is essentially at the current price, implying minimal upside and maximum risk-reward asymmetry.

What to Watch

The February 10 earnings report is the immediate catalyst. Miss on the $0.97 EPS or $1.26B revenue consensus and the stock could collapse through the $85-$86 support level. Watch for specific guidance on Voltron merchandise revenue contribution and Wizards of the Coast video game division performance, which will determine if these leadership changes actually drive growth. Monitor debt reduction progress and free cash flow generation over the next two quarters. If the stock breaks above $97.41 convincingly, it could target $105 (analyst high estimate). Conversely, if it closes below $90 on volume, that signals the rally is exhausted and $75-$80 becomes the next target. Pay attention to holiday 2026 toy sales trends starting in Q3 reporting, as consumer spending on physical toys remains the core profit driver.

Analyst Consensus

STRONG BUY

Based on 13 analyst opinions

Low Target

$86.00

Mean Target

$94.92

High Target

$105.00

Earnings and Financial Data

Sector

Consumer Cyclical

Industry

Leisure

Employees

4,985

Earnings & Dividends

Next Earnings

Feb 10, 2026

EPS (Trailing)

$-3.99

Dividend Yield

293.0%

Payout Ratio

92.4%

Frequently Asked Questions

Is HAS a good stock to buy?

Currently, HAS is priced at $94.97, with a market cap of $13.33 billion. Analysts rate it a STRONG BUY, targeting $94.92, making it a strong contender for investors looking in the consumer cyclical sector.

What is HAS’s price target?

The average analyst price target for HAS is $94.92. With the stock currently trading at $94.97, it suggests limited upside potential, but the STRONG BUY rating indicates confidence in its growth.

Does HAS pay a dividend?

Yes, Hasbro offers a substantial dividend yield of 293.0%. This makes it an attractive option for income-focused investors, particularly given the volatility in the consumer cyclical sector.

What is the 52-week range for HAS?

HAS has traded between $49.00 and $97.41 over the past year. The current price is near its high, suggesting the stock has recovered well post-market dips.

What is HAS’s P/E ratio?

Hasbro’s P/E ratio is currently N/A, but its forward P/E is 17.91. This indicates potentially favorable future earnings relative to its current price, supporting the bullish outlook from analysts.

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Disclaimer: This report is for informational purposes only and does not constitute financial advice. The analysis and opinions expressed are those of AltStation.io and should not be relied upon as the sole basis for investment decisions. Always conduct your own research and consult with a qualified financial advisor before making investment decisions. Past performance does not guarantee future results. Updated February 07, 2026.