ALTSTATION.IO

Marriott International, Inc. (MAR) Stock Analysis

By Nova Skye | AltStation.io | Updated February 07, 2026

Price

$329.73

Change

+1.00%

Market Cap

$89.51B

Avg Volume

1.5M

Company Overview

Marriott International, Inc. operates, franchises, and licenses a wide range of lodging properties across the globe. They offer various services, including hotels, timeshares, and residential options. Their extensive portfolio features well-known brands such as JW Marriott, Ritz-Carlton, Sheraton, and Courtyard by Marriott, catering to both leisure and business travelers. Their primary customers include tourists and corporate clients seeking accommodations for short or extended stays.

Marriott is a market leader in the lodging sector, boasting a significant global presence with over 7,000 properties. This scale provides them with strong brand recognition and distribution advantages. Key competitors include Hilton Worldwide and Hyatt Hotels, which challenge Marriott’s market share. However, potential threats arise from increased competition in the online travel agency space and the growing popularity of alternative lodging options like Airbnb, which could impact traditional hotel bookings.

Currently, Marriott is focused on growth, driven by a robust recovery in travel post-pandemic. They have recently expanded their offerings and enhanced their loyalty program, Marriott Bonvoy, to attract repeat customers. In Q3 2023, Marriott reported a 24% year-over-year increase in revenue, indicating strong demand for travel and accommodation. Their recent acquisition of luxury brands has positioned them to capture a higher-end market segment, reinforcing their competitive edge.

Key Financials

Market Cap

$89.51B

Revenue

$6.87B

EBITDA

$4.60B

Gross Margin

81.6%

Profit Margin

38.0%

Revenue Growth

5.6%

Total Cash

$678.00M

Total Debt

$16.89B

Free Cash Flow

$1.18B

52-Week Price Performance Analysis

Price Statistics

P/E Ratio

34.82

Forward P/E

28.84

Beta

1.10

52-Week High

$331.27

52-Week Low

$205.40

EPS

$9.47

50-Day Avg

$311.68

200-Day Avg

$277.85

Price/Book

-28.48

Technical Analysis

Over the past 52 weeks, Marriott International, Inc. (MAR) has shown a strong upward trend, reflected in its current price of $329.73, a 10.5% increase year-over-year. The chart indicates key resistance at approximately $333.24, which was last tested in early February. Support levels can be observed around $300 and further below at $280, giving traders clear price points to monitor. A notable ascending triangle pattern has formed, suggesting potential continuation as the price approaches resistance. Recent momentum has been bullish, with the stock consistently closing higher over the last few weeks, indicating strong buying interest. Currently, at $329.73, the price is near the upper end of the 52-week range, implying a bullish sentiment and potential for further advances if resistance levels can be broken.

Recent News and Developments

Here’s a roundup of the latest news and developments for Marriott International, Inc

(MAR) stock from the past week (February 1 – February 7, 2026):

Market Update

### Marriott Stock Receives “Moderate Buy” Consensus
Nineteen research firms have issued a consensus recommendation of “Moderate Buy” for Marriott International, Inc. (MAR) shares. MarketBeat reports that nine analysts have rated the stock with a hold, seven with a buy, and three with a strong buy. The average 12-month target price among analysts is $316.1875.

Market Update

### Upcoming Q4 2025 Earnings Anticipated
Marriott International is slated to report its fourth-quarter 2025 earnings before the market opens on Tuesday, February 10, 2026. Analysts are projecting earnings per share (EPS) of $2.61 to $2.64 and revenue in the range of $6.67 billion to $6.68 billion for the quarter.

Market Sentiment and Analyst Recommendations

Bull Case

Marriott is executing a proven playbook in high-growth markets. The Vietnam multi-property deal with Masterise Group signals accelerating international expansion in a region where hotel demand outpaces supply growth. Management has engineered a capital-light model through franchising, which explains how they’re generating 5.6% revenue growth while maintaining a fortress balance sheet relative to peers. The Bonvoy loyalty program now has 500+ exclusive experiences lined up, creating pricing power and repeat bookings that competitors struggle to match. At 34.82x P/E, the stock trades at a premium, but that’s justified if they sustain mid-single-digit revenue growth and expand margins through their higher-margin franchise model. The ascending triangle pattern combined with 10.5% year-to-date gains shows institutional conviction. With Q4 earnings due February 10, beat expectations on RevPAR and occupancy would justify pushing past the 333.24 resistance level.

Bear Case

The 34.82x P/E ratio is stretched for a hospitality operator in a mature market. Marriott carries 16.89 billion in debt against only 678 million in cash, a 24.9x net debt position that limits flexibility if travel demand softens. The 5.6% revenue growth is modest for a company trading at these multiples, and there’s no evidence margins are expanding fast enough to justify the valuation. Macro risks are real: consumer spending is cooling, business travel remains below pre-pandemic levels, and international expansion depends on geopolitical stability. The analyst target of 321.48 is actually 2.5% below current price, suggesting consensus sees limited upside from here. If Q4 earnings disappoint on occupancy or RevPAR, the stock could test 300 support quickly given how extended it already is.

What to Watch

Q4 2025 earnings on February 10 are critical. Focus on RevPAR trends and whether occupancy rates held steady through the holiday period, especially in North America and Europe. Watch the guidance for 2026 revenue growth and whether management signals acceleration or deceleration in the pipeline. The Vietnam deal is symbolic but track how many new property agreements they announce over the next quarter in emerging markets. If the stock breaks above 333.24 resistance decisively, it could run to 345-350. Conversely, if earnings miss consensus and RevPAR declines, 300 becomes the next support level to monitor. Keep an eye on debt refinancing costs if rates stay elevated, since their leverage becomes a drag on returns in a higher-rate environment. The Bonvoy program metrics should be disclosed next earnings call, specifically member growth and spending per member, as that’s where their competitive moat lives.

Analyst Consensus

BUY

Based on 25 analyst opinions

Low Target

$215.00

Mean Target

$321.48

High Target

$370.00

Earnings and Financial Data

Sector

Consumer Cyclical

Industry

Lodging

Employees

418,000

Earnings & Dividends

Next Earnings

Feb 10, 2026

EPS (Trailing)

$9.47

Dividend Yield

82.0%

Payout Ratio

27.4%

Frequently Asked Questions

Is MAR a good stock to buy?

Analysts recommend a BUY on Marriott International (MAR) with a target price of $321.48. This suggests that the current price of $329.73 is slightly above the target, indicating potential short-term volatility.

What is MAR’s price target?

The analyst target price for Marriott International is set at $321.48. Given the stock’s current price of $329.73, this represents a potential downside of approximately 2.3%.

Does MAR pay a dividend?

Yes, Marriott International offers a dividend with a notable yield of 82.0%. This yield can be attractive for income-focused investors, especially in the consumer cyclical sector.

What is MAR’s P/E ratio?

Marriott International has a P/E ratio of 34.82 and a forward P/E of 28.84. These numbers indicate that the stock is priced relatively high compared to its earnings, which investors should consider in their valuation.

How has MAR performed over the past year?

MAR’s stock has seen a 52-week range from $205.40 to $331.27. This shows it has nearly doubled in value, signaling strong recovery and growth potential in the lodging industry post-pandemic.

Related Stock Reports

Disclaimer: This report is for informational purposes only and does not constitute financial advice. The analysis and opinions expressed are those of AltStation.io and should not be relied upon as the sole basis for investment decisions. Always conduct your own research and consult with a qualified financial advisor before making investment decisions. Past performance does not guarantee future results. Updated February 07, 2026.