Hasbro, Inc. Stock Analysis - December 2025

Published on December 16, 2025

Company Overview

Hasbro, Inc. (NASDAQ: HAS) is a renowned toy and game company based in Pawtucket, Rhode Island, that has been captivating the world's imagination since its founding in 1923. With a strong foothold in the leisure industry under the consumer cyclical sector, Hasbro offers a diverse range of products encompassing trading cards, collectibles, action figures, dolls, and various creative play items. The brand is also celebrated for its collaboration with popular franchises such as MAGIC: THE GATHERING, TRANSFORMERS, and STAR WARS.

Hasbro's business model integrates product innovation with brand licensing, extending its reach into apparel, home goods, and digital gaming experiences. This multifaceted approach enables Hasbro to cater to a broad audience through both traditional retail and expanding e-commerce channels. As the demand for leisure activities continues to rise, Hasbro's robust revenue of approximately $4.36 billion positions it favorably within a promising sector ripe with growth opportunities for investors.

52-Week Price Performance Analysis

52-Week Price Performance Chart

The 52-week price chart for Hasbro, Inc. presents an encouraging picture characterized by bullish momentum. Currently priced at $81.725, the stock showcases an impressive recovery from its 52-week low of $49.00, reflecting an overall appreciation of approximately 40.21%. Investors have shown strong confidence, pushing the stock close to its 52-week high of $85.15.

Technical Insights

1. Trends: The stock has demonstrated a clear upward trajectory, marked by higher highs and higher lows, reinforcing an ongoing bullish trend.

2. Support and Resistance Levels:

3. Support Level: The $60 mark acted as a strong support in early months, confirmed by rebounds in February and April.

4. Resistance Level: The $80 level has recently emerged as a resistance barrier. The successful breakout above this level signifies a potential continuation of upward momentum.

5. Moving Averages: The fifty-day moving average, currently at $77.5952, has consistently provided dynamic support during minor pullbacks. The overall upward slope of this moving average aligns well with the bullish price movement.

Investors should keep an eye on consolidation around the $81 level, as any firm foothold above this threshold could pave the way for further price escalation, potentially targeting the established resistance of $85.

Financial Performance and Metrics

Hasbro's financial performance underscores its robust operational health and potential for growth. Here are some key highlights:

• Total Revenue: Approximately $4.36 billion
• EBITDA: About $1.05 billion

These figures highlight not only the company's ability to generate substantial income but also indicate healthy profitability. Additionally, with a target mean price forecast of $92.08, Hasbro presents a favorable valuation relative to its current pricing.

Furthermore, with 140,337,023 shares outstanding and 4,449,943 shares currently shorted (representing approximately 4.09% of the float), investor sentiment appears cautiously optimistic. The low percentage of shorted shares suggests confidence in Hasbro's trajectory, diminishing the risk of a significant short-squeeze scenario that could otherwise influence price volatility.

Recent News and Developments

Recent developments and corporate strategies have further bolstered investor confidence in Hasbro. Highlights include:

1. Stock Performance: As of December 11, 2025, Hasbro's stock reached a 52-week high of $83.54, reflecting a 32.71% total return over the past year and a 52.81% year-to-date return, attesting to strong investor sentiment.

2. Analyst Upgrades: Goldman Sachs recently upgraded Hasbro's rating to "buy" from "neutral," raising the price target to $85. They noted strength within the Wizards of the Coast unit and a resilient toy business. Additionally, Seaport Global Securities reiterated a "buy" rating with a price target of $100.

3. Strategic Partnerships: The recent expansion of Hasbro's collaboration with Disney Consumer Products, launching a new Play-Doh line featuring Disney characters, exemplifies strategic innovation aimed at attracting younger consumers. This product line is anticipated to hit broader retail distribution in January 2026.

Market Sentiment and Analyst Recommendations

Analysts have shown significant optimism regarding Hasbro's future prospects. The consensus recommendation among 13 analysts yields a mean recommendation score of 1.43, indicating a strong buy sentiment. Breakdown of price targets are as follows:

• Target High Price: $100
• Target Mean Price: $92.08
• Target Low Price: $80
• Median Target Price: $90.00

This favorable analyst landscape indicates a robust confidence in Hasbro's potential, particularly as it works to innovate and expand its business model amid changing consumer trends.

Conclusion

In summary, Hasbro, Inc. stands out as a compelling investment opportunity in the leisure industry, bolstered by strong revenue performance, promising growth strategies, and a solid analyst ratings outlook. While there are risks associated with market volatility and evolving consumer preferences, the current stock price at $81.725 reflects significant upside potential within the context of its 52-week price performance. Retail investors should closely monitor pertinent developments and consider Hasbro as a key player in the consumer cyclical sector poised for growth in the coming months.